Customer-base analysis in a discrete-time noncontractual setting

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2010 November-December Vol 29:6 p 1086-1108

Authors / Editors

Fader P S; Hardie B G S; Shang J

Biographies

Hardie B G S

Publication Year

2010

Keywords

BG/BB ; beta-geometric ; beta-binomial ; customer-base analysis ; customer lifetime value ; CLV ; RFM ; Pareto/NBD