Causal mapping for strategy execution: Pitfalls and applications
Journal
California Management Review
Subject
Strategy and Entrepreneurship
Publishing details
California Management Review 2021 Vol 63:4 p 89-122
Authors / Editors
Markides C; MacLennan A
Biographies
Publication Year
2021
Keywords
Execution; Implementing strategy; Strategic alignment; Strategic coherence; Strategic objectives; Strategy maps; Clarity; Case method; Strategic clarity; Causal maps; Line of sight; Strategy execution; Strategy execution maps; Strategy implementation