Brands as separable assets

Journal

Business Strategy Review

Subject

Accounting, Finance, Marketing

Publishing details

Business Strategy Review 1990 Vol 1:2 p 43-61

Authors / Editors

Likierman J A; Barwise P; Higson C; Marsh P

Biographies

Barwise T P; Higson C J; Likierman J A; Marsh P R

Publication Year

1990