Analytics for customer engagement

Journal

Journal of Service Research

Subject

Marketing

Publishing details

Journal of Service Research 2010 August Vol 13:3 p 341-356

Authors / Editors

Bijmolt T H A; Leeflang P S H; Block F; Eisenbeiss M; Hardie B G S; Lemmens A; Saffert P

Biographies

Hardie B G S

Publication Year

2010

Keywords

analytic modelscustomer equitycustomer management data mining decision trees probability models word of mouth