A joint model of usage and churn in contractual settings

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2013 Vol 32:4 p 570-590

Authors / Editors

Ascarza E; Hardie B G S

Biographies

Hardie B G S

Publication Year

2013

Keywords

churn ; retention ; contractual settings ; access services ; hidden Markov models ; RFM ; latent variable models