A bias correction approach for interference in ranking experiments

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2023 Vol 43:3 p 590-614

Authors / Editors

Goli A; Lambrecht A; Yoganarasimhan H

Biographies

Lambrecht A

Publication Year

2023

Keywords

Experiments; A/B tests; Treatment effects; Digital platforms; Interference; Machine learning; Bias correction