'Counting your customers' the easy way: an alternative to the Pareto/NBD model

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2005 Spring Vol 24:2 p 275-286

Authors / Editors

Fader P S; Hardie B G S; Lee K L

Biographies

Hardie B G S

Publication Year

2005

Publication Research Centre

Centre for Marketing