When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2023 Vol 42:1 p 137-165

Authors / Editors

Hassan M; Prabhu J; Chandy R K; Narasimhan O

Biographies

Chandy R

Publication Year

2023

Keywords

Micro-entrepreneurs, lease, possession, informal property rights, innovation in marketing practice, performance.