Reaching for rigor and relevance: better marketing research for a better world
Journal
Marketing Letters
Subject
Marketing
Publishing details
Authors / Editors
Madan S; Johar G V; Berger J; Chandon P; Chandy R; Hamilton R; John L; Labroo A; Liu P J; Lynch J G; Mazar N; Mead N; Mittal V; Moorman C; Norton M I; Roberts J; Soman D; Viswanathan M; White K
Biographies
Publication Year
2022
Keywords
Marketing; Greater good; Rigor; Relevance; Well-being; Sustainability; Better world