;

Please enter a keyword and click the arrow to search the site

Or explore one of the areas below

Competitive response to radical product innovations

Journal

Journal of Marketing

Subject

Marketing

Publishing details

Journal of Marketing 2008 Vol 72:3 p 94-110

Authors / Editors

Chandy R; Aboulnasr K; Narasimhan O; Blair E

Biographies

Chandy R

Publication Year

2008